Privacy Policy
Last updated: 28 July 2026
1. Introduction
Welcome to SWL Male Grooming Ltd (“SWL Male Grooming”, “we”, “our”, or “us”).
We are committed to protecting your privacy and handling your personal information fairly, lawfully and transparently in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
By using our website or services, you agree to the collection and use of information in accordance with this Privacy Policy.
2. Our Details
SWL Male Grooming Ltd
Website: https://swlmalegrooming.com
Email: info@swlmalegrooming.com
3. Information We Collect
Depending on how you interact with us, we may collect:
- Full name
- Email address
- Telephone number
- Billing information
- Payment details (processed securely by third-party providers)
- Appointment history
- Purchase history
- Delivery address
- Communications with us
- Marketing preferences
- IP address
- Device information
- Browser information
- Website usage statistics
Where appropriate and with your consent, we may also collect health information relevant to massage treatments to ensure treatments are provided safely.
4. How We Use Your Information
We use your information to:
- Manage appointments
- Process payments
- Supply products
- Deliver orders
- Contact you regarding appointments or purchases
- Improve our website
- Provide customer support
- Comply with legal obligations
- Send marketing communications where consent has been provided
5. Payment Processing
Payments made through our website are securely processed by trusted third-party payment providers including Stripe and Square.
SWL Male Grooming never stores your full payment card details.
6. Online Shop
If you purchase products from our website we use your information to:
- Process your order
- Arrange delivery
- Manage returns
- Provide customer support
7. Cookies
Our website uses cookies to:
- Improve functionality
- Remember your preferences
- Analyse visitor behaviour
- Improve advertising performance
- Enhance website security
You can manage cookies through your browser settings.
8. Marketing
Where you have chosen to receive marketing communications we may occasionally send:
- Promotions
- Offers
- News
- Product launches
- Treatment updates
You may unsubscribe at any time.
9. Sharing Information
We only share your information with trusted providers where necessary, including:
- Stripe
- Square
- WooCommerce
- Ovatu
- WordPress
- Google Analytics
- Google Ads
- Royal Mail or courier companies
- Professional advisers where legally required
We never sell your personal information.
10. Data Retention
We only keep information for as long as reasonably necessary to fulfil our legal and business obligations.
Treatment consultation records may be retained for insurance or legal purposes.
11. Your Rights
You have the right to:
- Access your information
- Correct inaccurate information
- Request deletion where appropriate
- Restrict processing
- Withdraw consent
- Object to processing
- Request a copy of your personal data
To exercise these rights please contact:
12. Security
We use appropriate technical and organisational measures to safeguard your information.
However, no internet transmission can ever be guaranteed to be completely secure.
13. Contact
SWL Male Grooming Ltd
Email: info@swlmalegrooming.com
14. Complaints
If you are unhappy with how we process your data you may contact the Information Commissioner’s Office (ICO).